Walt Disney Animation Studios revealed plans today for Moana, a sweeping, CG-animated comedy-adventure about a spirited teenager on an impossible mission to fulfill her ancestors’ quest. In theaters in late 2016, the film is directed by the renowned filmmaking team of Ron Clements and John Musker (The Little Mermaid, The Princess and the Frog, Aladdin).
In the ancient South Pacific world of Oceania, Moana, a born navigator, sets sail in search of a fabled island. During her incredible journey, she teams up with her hero, the legendary demi-god Maui, to traverse the open ocean on an action-packed voyage, encountering enormous sea creatures, breathtaking underworlds and ancient folklore.
“John and I have partnered on so many films—from The Little Mermaid to Aladdin to The Princess and the Frog,” said Clements. “Creating Moana is one of the great thrills of our career. It’s a big adventure set in this beautiful world of Oceania.”
“Moana is indomitable, passionate and a dreamer with a unique connection to the ocean itself,” Musker said. “She’s the kind of character we all root for, and we can’t wait to introduce her to audiences.”
Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.
Actually, I’ve studied design and advertising, and I can tell you that the reason people would look at this and immediately assume Alex is the boy is because, quite simply, the boy is the focal point of the ad.
English-speaking readers’ line of sight goes from left to right and up to down. This ad leads the viewer from the words MEET ALEX etc straight to the boy and then over and down to the girl. I didn’t even notice there was a set of parenthesis with words in them in the ad until I looked the fourth time.
This is a fallacious confirmation bias, as anyone looking at it will assume Alex is the focal point (i.e. The Boy) and then if they’re perceptive they’ll notice the words at the bottom. Aha! Those damn gender stereotypes gotcha again! Except no, because the ad literally forces you to read it as “Alex is the boy” by the visual language and lines of sight.
A better ad would have been structured from top to bottom instead of left to right, and wouldn’t have pushed the girl, the real subject of the ad (who, by the way, has been VISUALLY PUSHED OUT OF HER RIGHTFUL SPACE ON THE AD BY HER BROTHER) off to the corner as far away from her identifiers as possible.
Here, I’ll make you a better ad.
Bam. Shitty stock photo but you get the point. If anyone sees this and assumes Alex is the boy, they don’t have the the ad layout to use as an excuse for their internalized gender shittery. Likewise, the ad isn’t actively trying to make you read it a certain way and THEN making you feel guilty for interpreting it the way they designed it to be.
BECAUSE IF SOMETHING TRULY HURT, IT NEVER REALLY STOPS
that’s because its a fucking adjective and you don’t conjugate fucking adjectives like this is the same for literally every adjective ever like goddamn why i gotta be the damn elementary school teacher on this website
i wanna hold ur stupid fuckin hand and kiss ur stupid fuckin lips and lean against ur stupid fuckin shoulder and cuDDLE UP WITH YOU UNDER THE STUPID FUCKIN BLANKETS AND HAVE STUPID FUCKIN CONVOS W U ABOUT EVERYTHIN G GOD IM SO MAD UR SO FUCKIN CUTE